BUS3110 - Business Writing Series
Course Description
"Today's business world is almost entirely information-drive. Whether you run a small business or occupy a small corner of the org-chart as a massive multinational corporation, chances are that the bulk of your job consists of communicating with others, most often in writing." ~Dustin Max
In business, the way you write makes a difference! Whether you are writing a memo or an email to your department, to write effectively you must be clear, concise and your message should be written in a way that is easily understood by the reader. This Business Writing Series covers the basic principles of effective business writing. During this series, participants will improve their business grammar, learn to select the most appropriate communication channel for any given audience, write persuasive messages when necessary and learn to organize ideas, structure, edit and proofread messages for memos, letters and emails.
This series includes the following topics:
- Effective Business Grammar
- Audience Focused Writing
- Persuasive Messages
- Memos, Letters, and Emails
Course Outline
Total course length-8 hours
- Effective Business Grammar-2 hours
- Audience Focused Writing-2 hours
- Persuasive Messages-2 hours
- Memos, Letters and Emails-2 hours
Learner Outcomes
By the end of the course, participants will be able to use the knowledge gained to:
- Use the basic writing process to effectively write, edit and proofread documents (memos, letters and email) that are adapted to their context, audience(s) and purpose.
- Analyze audiences according to demographic and psychographic characteristics
- Select the most appropriate channels for communication
- Analyze and execute writing for persuasive situations
- Adapt the organization of business correspondence to support the specific purpose of the message
SLOs by topic:
Effective Business Grammar:
- Learn how to execute an effective writing process
- Write effective sentences and paragraphs
- Avoid common grammatical errors
- Adapt sentence structures for tone and delivery of information
- Effectively edit and proofread documents
Audience Focused Writing:
- Analyze audiences according to demographic and psychographic characteristics
- Select the most appropriate channels for communication
- Identify and develop audience benefits
- Recognize the impact of organizational culture on modes of communication within an organization
Persuasive Messages
- Identify the purposes of persuasive messages
- Analyze persuasive situations Execute persuasive strategies
- Master major persuasive message patterns, including direct-request, sales, and fundraising messages
- Maintain goodwill with audiences
Memos, Letters, and Emails
- Write memos, letters and email that are adapted to their context, audience(s) and purpose
- Adapt the organization of business correspondence to support the specific purpose of the message
- Evaluate business messages written by others and make suggestions for improvement; write effective subject lines; correctly format memos, letters and email.
Notes
If you are a student with a documented disability and have not voluntarily disclosed the nature of your disability so that we may coordinate the accommodations you need, you are invited to contact the Disability Support Services Office (DSSO) in ‘Ilima 107, ph.734-9552, or email kapdss@hawaii.edu for assistance. For students whose primary disability is Deaf or hard of hearing, contact the KCC Deaf Center at ph. 734-9210 (V), 447-1379 (videophone), or email kapdeaf1@hawaii.edu.
Please note: you will need to contact Kapi’olani CC’s DSSO or Deaf Center to request accommodations in a Kapi’olani CC course even if you’ve already registered or are receiving services at another UH campus’s disability support program.
Kapi‘olani Community College Refund/Drop Policy:
100% refund: Notification to Non-Credit Registration made 10 business days or more prior to start date of course.
50% refund: Notification to Non-Credit Registration made 5-9 business days prior to start date of course.
0% refund: Notification to Non-Credit Registration made less than 5 business days prior to start date of
course.