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Course Description

Learn how to diversify and expand your farm business in order to increase income and attract more visitors. Understand how to market your farm operation and products in special and innovative ways. Class meets 4x. Mid-week classes are 3 hr each from 4-7pm. Saturday class will be off-campus at upcountry farm(s) (TBA) for 4 hr from 9a-1pm; participants will need to provide own transportation to upcountry farms.

Learner Outcomes

  • Assess their farm or ranch for agritourism potential

  • Identify target visitors, activities, products, and educational activities to offer on their farm

  • Create and identify effective marketing strategies for their agritourism business

  • Navigate and understand the permitting and regulatory process for agritourism operations

  • Identify and learn legal liability and risk management strategies

Prerequisites

N/A
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