Loading...

Course Description

Social Media for Business Development is a hands-on seven-week program designed to help participants understand how social media works and how to use it strategically for personal branding, entrepreneurship, and business growth. Hosted by the University of Hawai'i Leeward Community College Office of Workforce Development, each session features a Hawai'i-based influencer who shares real-world experience and leads a guided, hands-on activity.

Learner Outcomes

By the end of the Social Media For Business Development program, participants will be able to:

  1. Describe how social media platforms function, including basic algorithm behavior, audience engagement, and content formats.

  2. Identify multiple models of success on social media, beyond viral content, such as community building, education, storytelling, and monetization.

  3. Evaluate social media strategies to determine which approaches align with their personal brand, business goals, and values.

  4. Apply learned strategies by creating or refining social media content, engagement tactics, or branding elements during hands-on activities.

  5. Distinguish between short-term trends and sustainable growth practices when planning social media content.

Loading...

Enroll Now - Select a section to enroll in

Section Schedule
Oct 09, 2026 to Nov 20, 2026
Type
In-Person
Days
F
Time
4:00PM to 6:00PM
Dates
Oct 09, 2026 to Nov 13, 2026
Type
In-Person
Days
F
Time
8:30AM to 12:30PM
Dates
Nov 20, 2026
Schedule and Location
View Details
Contact Hours
16.0
Location
Course Fee(s)
Tuition non-credit $250.00
CEUs
1.6 CEUs

Section Notes

Learn to create engaging social media content through a hands-on, 7-week program led by Hawaiʻi creators and industry professionals. Build real-world skills in content strategy, storytelling, video editing, analytics, branding, and monetization while developing a professional portfolio for careers in digital marketing, content creation, or entrepreneurship.

Put your skills into practice at our Capstone Session on Friday, November 20. Hosted at the Wahiawā Value-Added Product Development Center, this final session invites you to collaborate with local businesses, sample their products for free, and create custom social media content for their brands. It’s your opportunity to build a professional portfolio and showcase your skills to real-world clients.

Required fields are indicated by .