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Course Description: ENR6699 The Insider's Guide to the Evolving Music Business
Overview: We will explore the emerging independent artist landscape within the music business. With world-wide digital disruption, new business opportunities in the music business are emerging rapidly. We will focus on: • How Independent Artists gain and retain an international following. • When can digital platforms like TikTok, benefit artists and producers in market strategies. • What are the components of an independent label contract, and how to leverage a “one-off” song release. • Where can a digitally self-contained entrepreneur become effective. • Who: Music Industry Professional guest speakers to be determined.
5 Week Course - 2 Hours once a week.
Course Instructor: Longtime Industry-insider Ron Moss, son of legendary Hall-of-Fame music producer Jerry Moss (A&M Records, with partner Herb Albert), is co-founder of Honua Publishing. He choose the name ("world" in Hawaiian) to embrace his commitment to Hawaiian culture and envisions a global music industry. He and his Norwegian business partner Andreas Schuller, have fostered a stable of songwriters from Iceland, New Zealand and Zimbabwe. They've had several chart-topping songs like “Home With You” by Madison Beer, “Wiggle” by Jason Derulo, “Company” by Justin Bieber and “Fireball” by Pitbull to name a few.