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Course Description

Email marketing gives businesses an easy way to reach potential customers on mobile without investing in a mobile-responsive website. Take advantage of MailChimp's “Forever Free” email service to gather an email list of up to 2,000 subscribers and send up to 12,000 emails per month. View and track activity associated with your business emails like opens, clicks, and forwards. Email is a direct connection between you and your prospect, and the initial signup process makes it an ideal form of Permission Marketing.

Learner Outcomes

Learning Outcomes:  Upon successful completion, participant will be able to:
  • comprehend the direct connection that email campaigns accomplishes and implement “opt-in” signups to accomplish “permission marketing” instead of SPAM
  • build and maintain an email address list using a service such as MailChimp
  • create/implement email content that will be broadcast using MailChimp
  • utilize MailChimp email tools to cultivate loyal customers and expand business networking contacts
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