Course Description

Do you want to effectively market your business but don't know where to start? This 2-day workshop lays your brand and message foundation to set you up for a successful and effective marketing campaign. Start off on the right foot by developing the core message of your business marketing. Learn how to craft a mission statement that matters, write compelling "about" copy, identify core keywords, and so much more.

Learner Outcomes

  • Have explored and formulated a business's brand and message foundation for effective marketing
  • Understand how to craft a mission statement and identify core keywords to write compelling "about" copy
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