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Course Description

Join this 2-day class to learn how social media fits into an overall marketing plan. Understand the common goals for social media marketing and what to track to measure your success. Get the basic strategies that will help you attract an audience, build relationships, and collect information for potential customers.

Learner Outcomes

  • Understand the various medias under the umbrella of "social media" and what each network accomplishes in marketing
  • Be aware that today's consumers shop differently and that building relationships is crucial and requires a strategy
  • Understand the elements to map out the next year of goals and strategies to build demand momentum and grow the business

Instructors

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