In addition to the theories, principles, and practice of contemporary public relations, and its role in organizations, and society, you will learn public relations in the context of today’s digital world. You will enjoy hands-on, real world discussions and experiences that will provide insight into the changes taking place in this field.
Module 1: The World of Public Relations
This first module introduces the world of public relations and where it fits in journalism, advertising, marketing, and other parts of mass communication. Interesting case studies have been selected for lively discussions.