Course Description

In addition to the theories, principles, and practice of contemporary public relations, and its role in organizations, and society, you will learn public relations in the context of today’s digital world. You will enjoy hands-on, real world discussions and experiences that will provide insight into the changes taking place in this field.

Module 3: Effective Media Relations

Learn how the pros develop and maintain effective media relationships. You will also review the difference between paid and free media and most importantly, when to use each. You will learn to host and promote an event by designing a detailed plan to stage and promote an event for your business, product, or organization

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