COM2059 - Public Relations in a Digital World, Module 5: Effective Use of Social Media

Course Description

In addition to the theories, principles, and practice of contemporary public relations, and its role in organizations, and society, you will learn public relations in the context of today’s digital world. You will enjoy hands-on, real world discussions and experiences that will provide insight into the changes taking place in this field.

Module 5: Effective Use of Social Media

You’ll start this module with an introduction to social media platforms and then dig deeper to know which one to use for which audience. Facebook, Twitter, Instagram, and others will be explored. This module will culminate with writing a social media plan for your company or group to include active and appropriate use of two or more social media platforms.