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Course Description

Introduction to marketing concepts and the application to the process of marketing products, services, and ideas to provide value and benefits to both for-profit and non-profit organizations. Students will develop an understanding of the marketing process, analyze marketing opportunities, and develop strategies to fulfill the needs of target markets.

Enrollment in this course through EDvance is a non-credit option, however course is available for credit. In order to receive college credit, participants must successfully complete course with a "C" or better.

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