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Course Description

Entrepreneurship for Postcorona World is designed for first time entrepreneurs who have a clear business idea and are ready to launch a profitable business as well as never-preneurs who are keen to learn the basics in bootstrapping a business.  In ten modules, you will be guided into an understanding of your strengths, values and personal goals before launching into the obstacles, challenges, pitfalls, excitement and everything in-between involved in founding and growing a business.  Class modules cover personal awareness, idea validation, creating a brand identity, management and leadership, marketing, customer loyalty, intellectual property and the role of legal in your business.

Learner Outcomes

• Develop a learner’s mindset for personal growth and development
• Identify challenges, adversities as opportunities for growth
• Recognize what it takes to be an entrepreneur
• Brainstorm on a possible idea
• Define a peak product
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