BUS5609 - Creative Marketing Without a Budget

Leeward Community College - OCEWD

Course Description

A small marketing budget doesn’t mean you can’t meet your goals and business objectives – you just have to be more creative in your marketing tactics. This one-day workshop will show you how to get maximum exposure at minimum cost. Learn effective, low cost, and non-cost strategies to improve sales, develop your company’s image, and build from the your bottom up.

Learner Outcomes

Upon successful completion of this course participants will be able to:

Recognize what we mean by the term “marketing”;
Understand how to use low-cost publicity to get your name known;
Know how to develop a marketing plan and a marketing campaign;
Know how to use time rather than money to market your company effectively;
Understand how to perform a SWOT analysis.