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Course Description

The cohorts will receive training in food safety, best manufacturing practices, industry trends, nutritional analysis, packaging, business planning, finance, marketing, sourcing supplies and export regulations. Participants will work closely with mentors and coaches to prepare a pitch presentation using the Business Model Generation Canvas approach to strategic planning. The program will culminate in a one-day entrepreneurial networking "Pitch Presentation" event that showcases the cohort through a competitive pitch to a panel of judges and a diverse group of industry members including angel investors and venture capitalists, food companies, wholesalers and retailers, other potential partners and customers.

Learner Outcomes

  • Apply knowledge of essential food business disciplines including accounting, economics, finance, law, management, and marketing, to develop food business plans and strategies
  • Use leadership and interpersonal skills to promote business ethics, values, and integrity related to professional activities and
  • personal relationships
  • Apply critical thinking skills to evaluate information, solve problems, and make decisions
  • Apply quantitative reasoning to enhance independent or group decision making skills
  • Communicate effectively with others & groups utilizing appropriate forms of oral and written communication including multimedia presentations that apply information technologies

Prerequisites

Passing BUS6821 is a prerequisite and instructor pre-approval is required for enrollment.

Recommendations

Students will be given the knowledge and support they will need to successfully Pitch their food business concepts to a panel of professional judges and industry experts as follows:

1. Utilize the 9 components of the Business Model Canvas: Value Proposition, Target Market, Customer Relationships, Channels, Key Activities, Key Resources, Key Partnerships, Costs, & Revenues to:

  • Develop and present, a PowerPoint Slide Deck overview with a clear understanding of what is needed in their business to make it profitable and viable food to a panel of food industry experts for critique
  • Showcase a viable value-added food product that is ready to launch or scale at the MFIX Pitch Event
  • Explain a value proposition and how a food product is marketed to a target audience.

2. Receive constructive valuable feedback on their food business from industry leaders, business mentors and food manufacturing coaches & draft a response to critique that was offered

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